A Rose by Any Other Name Would Smell as Sweet

What’s in a Name?

William Shakespear’s quote “A rose by any other name would smell as sweet” makes sense to us to affirm that it doesn’t matter what you call a “thing” it’s still that “thing”.

What’s in a Brand?

Now circa modern times… The company name is one thing – the company Brand (e.g., colors, logo, style, culture) is everything!